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Periodical

Agency Report.

Subjects: ADVERTISING; MARKETING; ADVERTISING agencies

  • Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, Special section p1-12. 10p. 2 Charts.

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Periodical

Ries' thesis: Ads don't build brands, PR does.

Subjects: *MARKETING; *ADVERTISING; *INDUSTRIAL publicityFALL of Advertising & the Rise of PR, The (Book)RIES, Al

  • Source: Advertising Age. 7/15/2002, Vol. 73 Issue 28, p14-15. 2p. 5 Color Photographs.

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Periodical

Media master Morris spins publicity on affair into gold.

Subjects: *PUBLICITY; *BROADCAST journalism

  • Source: Advertising Age. 9/23/1996, Vol. 67 Issue 39, p56-56. 1/3p. 1 Color Photograph, 1 Graph.

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Periodical

Calculating the damage.

Subjects: *PUBLICITY; *FINANCIAL institutions; *INVESTMENTSUNITED StatesMETROPOLITAN Life Insurance Co. 006987648 METROPOLITAN Life Insurance Co. METROPOLITAN Life Insurance Co. 006987648 006987648 METROPOLITAN Life Insurance Co. 006987648 MET; PRUDENTIAL Securities Inc.

  • Source: Advertising Age. 8/22/1994, Vol. 65 Issue 35, p1-2. 2p. 1 Color Photograph.

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Periodical

Sleeping giant: Ambien's PR sloth.

Subjects: *PUBLICITY; *MASS media; *PUBLIC relationsSANOFI-Aventis SA

  • Source: Advertising Age. 3/20/2006, Vol. 77 Issue 12, Preceding p1-43. 2p.

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Periodical

Sears shifts from promotions.

Subjects: *MARKETING; *INDUSTRIAL publicity; *ADVERTISING executivesSEARS Roebuck & Co.BOUSQUETTE, Janine

  • Source: Advertising Age. 4/21/2003, Vol. 74 Issue 16, p3-49. 2p.

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Periodical

First do some great publicity.

Subjects: *PRODUCT management; *ADVERTISING; *ADVERTISING campaigns

  • Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p42-42. 1p. 1 Color Photograph.

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Periodical

Viewpoint.

Subjects: *PUBLICITY; *PRODUCT placement; *INTEGRATED marketing

  • Source: Advertising Age. 3/15/2004, Vol. 75 Issue 11, p24-24. 1/6p.

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Periodical

Galactic hype-storm spawned by `Star Wars' prequel has a price.

Subjects: *PUBLICITY; *MOTION picture industry; TICKETSUNITED StatesSTAR Wars Episode I: The Phantom Menace (Film); STAR Wars films

  • Source: Advertising Age. 5/31/1999, Vol. 70 Issue 23, p44-44. 1/2p. 1 Color Photograph.

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Periodical

Kraft, KFC stump to win consumers at convention.

Subjects: *PUBLICITY; *BUSINESS enterprises; *CONFERENCES & conventionsREPUBLICAN Party (U.S. : 1854- )

  • Source: Advertising Age. 8/19/1996, Vol. 67 Issue 34, p6-6. 1/8p.

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  • 1-10 of  41,554 results for ""PUBLICITY""