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Action sports form fabric of generation.

• Authors : Cleland, Kim

Subjects: *CABLE television; *TELEVISION broadcasting; EXTREME sportsUNITED States

• Source: Advertising Age. 4/16/2001, Vol. 72 Issue 16, ps22-s24. 2p. 2 Color Photographs.

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Going to Extremes.

• Authors : Petrecca, Laura

Subjects: EXTREME sports; SPORTS tournamentsPROVIDENCE (R.I.); RHODE IslandNBC Sports (Company) ; EMAP Petersen Inc.

• Source: Advertising Age. 10/11/1999, Vol. 70 Issue 42, p36-40. 3p. 8 Color Photographs.

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ESPN adding B3 games for extreme sports.

• Authors : Jensen, Jeff

Subjects: *EXTREME sports; *TELEVISION stations; *SPORTSUNITED StatesESPN Inc. ESPN Inc. ESPN Inc. 092077171

• Source: Advertising Age. 6/2/1997, Vol. 68 Issue 22, p22-22. 2/5p.

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'Off-road' turn-on.

• Authors : Fitzgerald, Kate

Subjects: *SPORTS sponsorship; *SALES promotion; *ADVERTISING campaignsKIELY, Tom

• Source: Advertising Age. 3/20/2000, Vol. 71 Issue 12, p44-46. 2p. 2 Color Photographs.

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Times Mirror takes X-treme 'Stance'

• Authors : Kerwin, Ann Marie

Subjects: *CONSUMPTION (Economics); MEN'S magazines; EXTREME sportsUNITED StatesTIMES Mirror Magazines Inc.

• Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, p42-42. 1/2p. 1 Color Photograph.

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Going to extremes.

• Authors : Petrecca, Laura

Subjects: *MARKETING; EXTREME sports; TEENAGERSPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 7/24/2000, Vol. 71 Issue 31, p16-16. 3/5p. 2 Color Photographs.

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Golf goes extreme.

• Authors : Fitzgerald, Kate

Subjects: *SPORTS sponsorship; GOLF tournaments; EXTREME sportsUNITED StatesNATIONAL Media Group (Company)

• Source: Advertising Age. 8/9/1999, Vol. 70 Issue 33, p14-14. 1/2p. 1 Color Photograph.

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`Bash' is a smash ;Beach volleyball, extreme sports join forces for Mervyn's event.

• Authors : Fitzgerald, Kate

• Source: Advertising Age. 2000, Vol. 71, pages. 60

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Motorcycles' inside story; Arena race series tap excitement of extreme sports.

• Authors : Fitzgerald, Kate

• Source: Advertising Age. 2001, Vol. 72, pages. 40

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Airwalk, Vans seek to tap extreme sports segment.

• Authors : Jensen, Jeff

Subjects: *SHOES; *MARKETINGAIRWALK Footwear (Company) ; VANS Inc. VANS Inc. VANS Inc. VANS

• Source: Advertising Age. 3/2/1998, Vol. 69 Issue 9, p10-10. 2/5p.

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