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Baseball and beer.

Subjects: MASS media & sports

• Source: Advertising Age. 3/15/1993, Vol. 64 Issue 11, p22-22. 1/6p.

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CBS faces more losses in post-season baseball.

• Authors : Mandese, Joe

Subjects: *TELEVISION advertising; TELEVISED sports; MASS media & sportsCBS Interactive Inc.

• Source: Advertising Age. 10/5/1992, Vol. 63 Issue 41, p44-44. 1/3p.

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NBC tracks Olympic viewers wherever they're watching.

• Authors : Steinberg, Brian

Subjects: *MARKETING management; *MARKETING research; *OLYMPIC Games & economicsNBC Universal Inc. ; INTEGRATED Media Measurement Inc.

• Source: Advertising Age. 8/25/2008, Vol. 79 Issue 32, p3-21. 2p.

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ESPN MAKES JUMP TO MAJOR LEAGUE.

• Authors : Hampp, Andrew

Subjects: *TELEVISED sports; *MASS media & sports; *TELEVISION networksESPN (Television network)BODENHEIMER, George

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p32-32. 1p. 1 Color Photograph.

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Nascar spins stories, not wheels.

• Authors : Klaassen, Abbey

Subjects: *BUSINESS planning; *ASSOCIATIONS, institutions, etc.; *STOCK car racingFRANCE, Brian, 1962-

• Source: Advertising Age. 8/1/2005, Vol. 76 Issue 31, p4-27. 2p. 1 Color Photograph.

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PPM is the next big score for sports TV.

• Authors : Besser, Charles N.¹

Subjects: *TELEVISION program ratings; *TELEVISED sports; *TELEVISION broadcastingUNITED States

• Source: Advertising Age. 6/27/2005, Vol. 76 Issue 26, p22-22. 3/4p. 1 Color Photograph.

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The Buzz.

Subjects: *MASS media; *TELEVISED sports; *WORLD Series (Baseball)UNITED States24 (TV program)

• Source: Advertising Age. 8/26/2002, Vol. 73 Issue 34, p17-17. 1/4p. 1 Color Photograph.

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ESPN radio looks to score.

• Authors : Goetzl, David

Subjects: *RADIO stations; *RADIO broadcasting of sports; *RADIO broadcastingNEW York (N.Y.)

• Source: Advertising Age. 6/24/2002, Vol. 73 Issue 25, p67-67. 1/2p. 1 Color Photograph.

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TVG on track.

• Authors : Evans, Don

Subjects: *CABLE television; *TELEVISED sports; *MASS media & sportsUNITED States

• Source: Advertising Age. 12/6/1999, Vol. 70 Issue 50, ps26-s26. 2/5p. 1 Color Photograph.

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'TV is [still] good' for ABC, but new tag emerges in ads.

• Authors : Snyder, Beth; Petrecca, Laura

Subjects: *TELEVISION program advertising; *ADVERTISING campaigns; *TELEVISION networksAMERICAN Broadcasting Co. ; TBWA/CHIAT/DAY Inc.

• Source: Advertising Age. 6/14/1999, Vol. 70 Issue 25, p1-1. 2/5p.

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