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Periodical

AmEx's Aldo Papone on how 'thinking real' can make ads that last.

Subjects: *MANAGEMENT; *MARKETING management; *ADVERTISING campaignsAMERICAN Express Co. 006979900 AMERICAN Express Co. AMERICAN Express Co. 006979900 006979900 AMERICAN Express Co. 006979900 AXPPAPONE, Aldo

  • Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p33-33. 1p.

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Periodical

When CMOs learn to love data, they'll be VIPs in the C-suite.

Subjects: *MARKETING management; *MARKETING research; *CONSUMER behavior research

  • Source: Advertising Age. 2/13/2012, Vol. 83 Issue 7, p2-25. 3p.

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Periodical

Coupons are hot, but are they a bargain for brands?

Subjects: *COUPONS (Retail trade); *MARKETING management; *CONSUMER behaviorGROUPON Inc. ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

  • Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p10-12. 3p. 3 Charts.

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Periodical

Shopper marketing's new frontier: E-commerce.

Subjects: *ELECTRONIC commerce; *INTERNET sales; *MARKETING management

  • Source: Advertising Age. 3/14/2011, Vol. 82 Issue 11, p2-23. 2p. 1 Chart.

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Periodical

OLD RULES OF MARKETING DON'T APPLY IN CHINA.

Subjects: *MARKETING executives; *CONSUMER behavior; *PSYCHOLOGYCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP...

  • Source: Advertising Age. 2/7/2011, Vol. 82 Issue 6, p16-16. 1p.

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Periodical

Mad Ave's myopia when it comes to Main Street.

Subjects: *CONSUMER behavior; *FOOD industry; *TABLET computersUNITED States

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p34-34. 1p. 2 Color Photographs.

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Periodical

Listen up: You'd be foolish to treat unsolicited consumer opinions as curse rather than a blessing.

Subjects: *MARKETING management; *MARKETING research; *ADVERTISING

  • Source: Advertising Age. 1/11/2010, Vol. 81 Issue 2, p3-22. 2p.

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Periodical

Recession renders many marketers' databases useless.

Subjects: *DATABASE evaluation; *DATABASE marketing; *CONSUMER behavior

  • Source: Advertising Age. 6/22/2009, Vol. 80 Issue 23, p29-29. 1/3p.

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Periodical

Marketers fear frugality may just be here to stay.

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

  • Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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Periodical

That 80% of sales comes from some 2% of buyers.

Subjects: *MARKETING research; *CONSUMER behavior research; *MARKETING managementCATALINA Marketing Corp. 112817440 CATALINA Marketing Corp. CATALINA Marketing Corp. 112817440 112817440 CATALINA Marketing Corp. 112817440 POS

  • Source: Advertising Age. 12/8/2008, Vol. 79 Issue 45, p4-26. 2p.

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  • 1-10 of  77 results for ""CONSUMER behavior""