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CHAPTER 4: Drafting an Effective Business Plan.

• Authors : Pakroo, Peri H.

Subjects: *BUSINESS planning; *BRANDING (Marketing); *MARKETING strategy

• Source: Small Business Start-Up Kit for California. Mar2024, p81-117. 37p.

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FORM: Supplemental Guide: Working With a Web Developer to Create a Custom Site.

Subjects: *WEB development; *WEBSITE management; *ELECTRONIC commerce

• Source: Small Business Start-Up Kit for California. Mar2024, p1-18. 18p.

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CHAPTER 14: Digital Strategy: Selling and Marketing Online.

• Authors : Pakroo, Peri H.

Subjects: *MARKETING strategy; *SMALL business; *BUSINESS enterprises

• Source: Small Business Start-Up Kit for California. Mar2024, p335-371. 37p.

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CHAPTER 13: Small Business Marketing 101.

• Authors : Pakroo, Peri H.

Subjects: *SMALL business; *SOCIAL media in business; *CUSTOMER relationship management

• Source: Small Business Start-Up Kit for California. Mar2024, p309-333. 25p.

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PERSISTENT PAYOFF: Raleigh investor Himanshu Shah outperforms the market by targeting complacent management.

• Authors : Roush, Chris

Subjects: *INVESTORS; *TARGET marketing; *NATURAL gas prospecting

• Source: Business North Carolina. Jul2024, Vol. 45 Issue 7, p34-37. 4p.

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PEOPLE ON THE MOVE.

Subjects: *BUSINESSPEOPLE; *HISPANIC American women; *SINGLE mothers

• Source: BusinessWest. 6/24/2024, Vol. 41 Issue 4, p44-44. 3/4p.

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CHAPTER 4: Drafting an Effective Business Plan.

• Authors : Pakroo, Peri

Subjects: *BUSINESS planning; *MARKETING research; *MARKETING strategy

• Source: Women's Small Business Start-Up Kit. Jan2024, p111-150. 40p.

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FORM: Lauren Bacon & Emira Mears Interview.

• Authors : Pakroo, Peri

Subjects: *WORK-life balance; *MARKETING strategy; *EMPLOYEE selectionRAISED Eyebrow Web Studio Inc.BACON, Lauren; MEARS, Emira

• Source: Women's Small Business Start-Up Kit. Jan2024, p1-4. 4p.

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CHAPTER 8: Getting the Word Out: Cost-Effective Marketing.

• Authors : Pakroo, Peri

Subjects: *SMALL business; *ORGANIZATIONAL transparency; *MARKETING strategy

• Source: Women's Small Business Start-Up Kit. Jan2024, p257-299. 43p.

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CHAPTER 2: Targeting a Profitable Market With a Winning Idea.

• Authors : Pakroo, Peri

Subjects: *BUSINESS enterprises; *BUSINESS success; *NEW business enterprises

• Source: Women's Small Business Start-Up Kit. Jan2024, p39-79. 41p.

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