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Academic Journal

Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements.

Subjects: PRODUCT attributes; STORYTELLING; FICTION

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p58-70. 13p.

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Academic Journal

An Intrapersonal Addition Paradox.

Subjects: PHILOSOPHY; REASONING; THEORY of knowledge

  • Source: Ethics. Jan2019, Vol. 129 Issue 2, p309-343. 35p.

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