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Academic Journal

Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements.

Subjects: PRODUCT attributes; STORYTELLING; FICTION

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p58-70. 13p.

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Academic Journal

Loving Someone in Particular.

Subjects: LOVE; PHILOSOPHY; ROMANCE fiction

  • Source: Ethics. Jan2015, Vol. 125 Issue 2, p477-507. 31p.

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