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Periodical

Why Some Product Promotions Succeed--While Others Fail.

Authors : GUY, ALLEN (AUTHOR)

Subjects: BANK marketing; BANKING industry advertising; EMPLOYEE training

Source: ABA Bank Marketing & Sales. Mar2014, Vol. 46 Issue 2, p20-23. 4p. 1 Color Photograph, 1 Diagram.

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Periodical

Business Banking: Marketing's New Role.

Authors : MAMBRINO, VANESSA

Subjects: BANK marketing; BANKING industry customer services; BANKING industryUNITED States

Source: ABA Bank Marketing. Dec2013, Vol. 45 Issue 10, p14-18. 5p. 1 Color Photograph, 2 Graphs.

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Periodical

Encouraging New-Channel Use.

Authors : GRIESEL, ACHIM (AUTHOR)

Subjects: BANK marketing; CUSTOMER services; CUSTOMER relations

Source: ABA Bank Marketing. Jun2013, Vol. 45 Issue 5, p20-23. 4p. 4 Color Photographs, 1 Chart.

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Periodical

SPREAD THE WEALTH.

Authors : STEWART, DEB (AUTHOR)

Subjects: BANK marketing; BANKING industry customer services; MARKETING of financial planning services

Source: ABA Bank Marketing. Jun2013, Vol. 45 Issue 5, p14-18. 5p. 1 Color Photograph.

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Periodical

The Once-a-Century Opportunity.

Authors : ALBRO, WALT (AUTHOR)

Subjects: CENTENNIALS; BANK marketing; MARKETING strategy

Source: ABA Bank Marketing. Apr2013, Vol. 45 Issue 3, p22-26. 5p. 5 Color Photographs.

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Periodical

Enhancing Customer Service? Go Fast and Furious!

Authors : KAUFMAN, RON (AUTHOR)

Subjects: BANKING industry customer services; BANK marketing; MIDDLE managers

Source: ABA Bank Marketing. Apr2013, Vol. 45 Issue 3, p28-31. 4p. 3 Color Photographs.

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Periodical

DON'T GIVE YOUR PRODUCTS A BAD NAME.

Authors : HANCOCK, JAKE (AUTHOR)

Subjects: BANK marketing; BRANDING (Marketing); NAMES

Source: ABA Bank Marketing. Oct2012, Vol. 44 Issue 8, p18-21. 4p. 2 Color Photographs.

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Periodical

help wanted.

Authors : Matthews, Gordon

Subjects: COMMUNITY banks; BANK marketing; SMALL business

Source: Community Banker. May2006, Vol. 15 Issue 5, p26-30. 5p.

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Periodical

A Golf Lesson with Tiger Woods?

Authors : Murphy, Rob

Subjects: BANK marketing; CORPORATE sponsorship; MARKETINGUNITED States

Source: ABA Bank Marketing. Jan/Feb2006, Vol. 38 Issue 1, p30-33. 4p. 1 Color Photograph.

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Periodical

Measure Your Marketing In Five Steps.

Authors : Renner, Lisa

Subjects: BANK marketing; MARKETING; COST

Source: ABA Bank Marketing. Sep2005, Vol. 37 Issue 7, p38-42. 5p. 1 Color Photograph.

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