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What an Executive Should Know About Advertising.

• Authors : Johnson, Joseph French

Subjects: ADVERTISING; EXECUTIVES; ADVERTISING copy

• Source: Forbes. 6/23/1923, Vol. 12 Issue 6, p367-377. 4p.

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New Books in Brief.

Subjects: WHITESIDE, Thomas; ADVERTISING campaigns; ADVERTISING media planning

• Source: Nation. 6/5/1954, Vol. 178 Issue 23, p487-488. 2p.

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The Master Planners.

• Authors : Martin, John Bartlow

Subjects: TELEVISION broadcasting; DECISION making; TELEVISION advertisingUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Saturday Evening Post. 11/4/1961, Vol. 234 Issue 44, p34-38. 4p. 2 Black and White Photographs.

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Tony Schwartz: "Package the voter"

• Authors : C. E. C.

Subjects: SCHWARTZ, Tony, 1923-2008; ADVERTISING media planning; POLITICAL advertisingUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Forbes. 6/18/1984, Vol. 133 Issue 14, p82-82. 1p.

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Pass the sprouts, buddy.

• Authors : Block, Alex Ben

Subjects: SALES promotion; ADVERTISING campaigns; ADVERTISING media planning

• Source: Forbes. 2/24/1986, Vol. 137 Issue 4, p111-112. 2p. 1 Color Photograph.

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Cheap, but still rich.

• Authors : Heller, Matthew

Subjects: SALES promotion; ADVERTISING campaigns; ADVERTISING media planning

• Source: Forbes. 2/24/1986, Vol. 137 Issue 4, p114-114. 1p. 1 Color Photograph.

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Brand name diamonds?

• Authors : Koselka, Rita

Subjects: TEMPELSMAN, Maurice; TEMPELSMAN, Leon; DIAMONDSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Forbes. 4/28/1986, Vol. 137 Issue 9, p64-64. 1p. 2 Color Photographs.

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HANDJIVE.

Subjects: FUNDRAISING; NONPROFIT organizations; ADVERTISING media planningUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: New Republic. 6/16/86, Vol. 194 Issue 24, p8-8. 3/4p.

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OUR OWN BOOK AD STEALS A BIT OF MOVIE AD TECHNIQUES.

Subjects: BOOK advertising; THEY Went Thataway (Book); FORBES Media LLC

• Source: Forbes. 8/22/1988, Vol. 142 Issue 4, p22-22. 1p.

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AD IMAGINATION: GROSSED OUT AND GOOD FUN.

• Authors : Forbes, Malcolm S.

Subjects: ADVERTISING campaigns; ACTIVE imagination; ADVERTISING media planningUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Forbes. 1/22/1990, Vol. 145 Issue 2, p20-20. 1p. 2 Color Photographs.

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