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Extending your TV reach: with a limited broadcast budget, Premier Bank in West Virginia boosts viewership of ads by using 15-second 'bookend' spots

• Authors : Albro, Walt

• Source: ABA Bank Marketing. June, 2015, Vol. 47 Issue 5, p18, 6 p.

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Cross-selling on mobile: since some mobile users don't communicate with their bank through any other channel, you need to use personalized, customized ads to grab their attention--and video messages may be the best way to do that

• Authors : Albro, Walt

• Source: ABA Bank Marketing. Sept, 2014, Vol. 46 Issue 7, p16, 6 p.

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Banks back to buying Facebook ads after July boycott

• Authors : Bradshaw, James

• Source: Globe & Mail (Toronto, Canada). August 6, 2020, B1,B6

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A guide to using Google AdWords

• Authors : Calcott, Lori; Weller, Bart

• Source: ABA Bank Marketing. July-August, 2012, Vol. 44 Issue 6, p18, 4 p.

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Reader's guide

• Source: ABA Bank Marketing. March, 2012, Vol. 44 Issue 2, p8, 4 p.

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Starting up social media

• Authors : Fields, Nicole

• Source: ABA Bank Marketing. Jan-Feb, 2012, Vol. 44 Issue 1, p14, 6 p.

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Multichannel marketing: you can say that again: with the increased affordability of data-analytical tools and digital printing along with the widespread use by customers of personalized communications channels such as email, multichannel marketing has grown in popularity. Here is a review of the best practices

• Authors : Rizzo, Tony

• Source: ABA Bank Marketing. Nov, 2011, Vol. 43 Issue 9, p20, 5 p.

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Reader's guide

• Source: ABA Bank Marketing. April, 2010, Vol. 42 Issue 3, p6, 6 p.

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When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments

• Authors : Marlin, Brenda

• Source: ABA Bank Marketing. September, 2008, Vol. 40 Issue 7, p20, 4 p.

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The two faces of facebook

• Authors : Brandt, Kristin Sundin

• Source: ABA Bank Marketing. September, 2008, Vol. 40 Issue 7, p26, 5 p.

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