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Funding irrationality

• Authors : Zimmerman, Adam S.

Subjects: Class actions (Civil procedure) -- Laws, regulations and rules; Set (Psychology) -- Influence; Compromise and settlement -- Laws, regulations and rulesUnited States

• Source: Duke Law Journal. March, 2010, Vol. 59 Issue 6, p1105, 72 p.

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News from the advertising industry.

• Authors : Elliott, Stuart

Subjects: Marketing industry -- Advertising; Mohegan Sun Inc. -- Advertising; Sonic Corp. -- AdvertisingUnited States

• Source: The New York Times. February 7, 2011.

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A campaign for Meow Mix brings back a popular singing cat and a haunting, if repetitive, lyric.

• Authors : Fass, Allison

Subjects: Pet food -- Marketing; Advertising agencies -- Contracts; Pet supplies industry -- Advertising -- ContractsUnited States

• Source: The New York Times. March 26, 2002, Vol. 151 Issue 52069, C2.

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COMPANY NOTES

• Source: The St. Petersburg Times (St. Petersburg, FL). September 24, 2001, p5E.

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THE MEDIA BUSINESS: ADVERTISING; Capital One, a marketer steeped in information about its customers, picks its first outside agency

• Authors : Elliott, Stuart

Subjects: Transportation equipment industry; Credit and debit card industry; Advertising agenciesUnited States

• Source: The New York Times. April 19, 1999

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Hartz Mountain To Kirshenbaum.

• Authors : Elliott, Stuart

Subjects: Advertising agencies; Pet supplies industry; Hartz Mountain Corp.United States

• Source: The New York Times. July 8, 1997.

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