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Academic Journal

The effect of advergames, banners and user type on the attitude to brand and intention to purchase.

Subjects: INTERNET advertising; BANNERS; BRANDING (Marketing)

  • Source: Revista Brasileira de Gestão de Negócios. apr-jun2018, Vol. 20 Issue 2, p194-209. 16p.

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Academic Journal

CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS.

  • Source: RAE: Revista de Administração de Empresas. nov/dez2018, Vol. 58 Issue 6, p525-536. 12p.

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Academic Journal

El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra

  • Source: Revista Brasileira de Gestão de Negócios. apr-jun2018, Vol. 20 Issue 2, p194-209. 16p. 2 Black and White Photographs, 2 Charts.

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