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Academic Journal

Understanding Online Consumer Behavior at E-commerce Portals Using Eye-Gaze Tracking.

Subjects: EYE tracking; CONSUMER behavior; GRAPHICAL user interfaces

  • Source: International Journal of Human-Computer Interaction. Mar2023, Vol. 39 Issue 4, p721-742. 22p. 6 Color Photographs, 2 Black and White Photographs, 10 Charts, 1 Graph.

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