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Periodical

LEVERAGING THE FLEXIBILITY OF YOUR DATA WAREHOUSE.

Authors : Goeke, Richard J.; Faley, Robert H.

Subjects: DATA warehousing; CONSUMER behavior; DATA analysis

Source: Communications of the ACM. Oct2007, Vol. 50 Issue 10, p107-111. 5p. 1 Diagram, 3 Charts.

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Periodical

Is Stickiness Profitable for Electronic Retailers?

Authors : LIN LIN; PAUL JEN-HWA HU; LIU SHENG, OLIVIA R.

Subjects: ELECTRONIC commerce; CONSUMER behavior; AMAZON.COM Inc.

Source: Communications of the ACM. Mar2010, Vol. 53 Issue 3, p132-136. 5p. 2 Charts.

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Periodical

EXPLORING THE PRIVACY IMPLICATIONS OF ADDRESSABLE ADVERTISING AND VIEWER PROFILING.

Authors : Spangler, William E.; Hartzel, Kathleen S.; Gal-Or, Mordechai

Subjects: CONSUMER behavior; CONSUMER profiling; CONSUMER attitudes

Source: Communications of the ACM. May2006, Vol. 49 Issue 5, p119-123. 5p.

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Periodical

WHAT AMERICANS LIKE ABOUT BEING ONLINE.

Authors : Stafford, Thomas F.; Gonier, Dennis

Subjects: INTERNET users; CONSUMER behavior; AMERICA Online Inc.UNITED States

Source: Communications of the ACM. Nov2004, Vol. 47 Issue 11, p107-112. 6p. 3 Charts.

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Periodical

An Empirical Investigation of Online Consumer Purchasing Behavior.

Authors : Ahuja, Manju; Gupta, Babita; Raman, Pushkala

Subjects: CONSUMER behavior; ELECTRONIC commerce; WORLD Wide Web

Source: Communications of the ACM. Dec2003, Vol. 46 Issue 12, p145-151. 7p.

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Periodical

To Opt-In or Opt-Out? It Depends on the Question.

Authors : Bellman, Steven; Johnson, Eric J.; Lohse, Gerald L.

Subjects: CONSUMER behavior; PERMISSION marketing; WEBSITESUNITED States

Source: Communications of the ACM. Feb2001, Vol. 44 Issue 2, p25-27. 3p.

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Periodical

REQUIREMENTS GATHERING: The Human FACTOR.

Authors : Holtzblatt, Karen; Beyer, Hugh R.

Subjects: ERGONOMICS; CONSUMER behavior; COMMUNICATION & technology

Source: Communications of the ACM. May95, Vol. 38 Issue 5, p30-32. 3p.

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Periodical

Technical Perspective: Video Quality Assessment in the Age of Internet Video.

Authors : Oran, David (AUTHOR)

Subjects: STREAMING video & television; CONSUMER behavior

Source: Communications of the ACM. Mar2013, Vol. 56 Issue 3, p90-90. 1p.

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Periodical

SHOPPING TRENDS.

Authors : Fox, Robert

Subjects: ELECTRONIC commerce; CONSUMER behavior; CONSUMER attitudes

Source: Communications of the ACM. June97, Vol. 40 Issue 6, p10-10. 1/5p.

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Periodical

INNOVATIVE WEB USE TO LEARN CONSUMER BEHAVIOR AND ONLINE PRIVACY.

Authors : Earp, Julia B.; Baumer, David

Subjects: PRIVACY; COMPUTER security; CONSUMER behavior

Source: Communications of the ACM. Apr2003, Vol. 46 Issue 4, p81-83. 3p.

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