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Academic Journal

The influence of brand image and word of mouth on purchase decisions at the 3 Second Fashion Store in Palangka Raya City.

Subjects: CONSUMER behavior; BRAND image; CUSTOMER loyalty

  • Source: JEMBA: Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi; Sep2024, Vol. 4 Issue 2, p124-137, 14p

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