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When It Comes to Influencers, Smaller Can Be Better.

Subjects: INFLUENCER marketing; DIRECT selling; SALES

• Source: Harvard Business Review; Sep/Oct2024, Vol. 102 Issue 5, p23-27, 4p, 1 Color Photograph, 2 Cartoon or Caricatures

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I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties.

• Authors : Chung, Jaeyeon (Jae); Ding, Yu; Kalra, Ajay

Subjects: INFLUENCER marketing; CUSTOMER relations; FAMILY relationsINSTAGRAM (Web resource)

• Source: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p683-703, 21p

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How Sensory Language Shapes Influencer's Impact.

• Authors : Rizzo, Giovanni Luca Cascio; Berger, Jonah; Angelis, Matteo De

Subjects: INFLUENCER marketing; SENSES; LANGUAGE & languages

• Source: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p810-825, 16p

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The New Rules of Executive Presence.

• Authors : Hewlett, Sylvia Ann

Subjects: LEADERSHIP; EXECUTIVES; COMMUNICATIVE competence

• Source: Harvard Business Review; Jan/Feb2024, Vol. 102 Issue 1, p134-139, 6p, 3 Color Photographs, 1 Diagram

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Begin with Trust.

• Authors : FREI, FRANCES; MORRISS, ANNE

Subjects: TRUST; LEADERS; SELF-efficacyKALANICK, Travis, 1976-

• Source: Harvard Business Review; Winter2023 Special issue, p10-17, 8p, 1 Color Photograph, 2 Diagrams

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Free to Be Me? Evolving Gender Expression and the Dynamic Interplay between Authenticity and the Desire to Be Accepted at Work.

• Authors : Hennekam, Sophie; Ladge, Jamie J.

Subjects: GENDER expression; TRANSGENDER employees; WORK environment

• Source: Academy of Management Journal; Oct2023, Vol. 66 Issue 5, p1529-1553, 25p, 1 Diagram, 3 Charts

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Distilling Authenticity: Materiality and Narratives in Canadian Distilleries' Authenticity Work.

• Authors : Voronov, Maxim; Foster, William M.; Patriotta, Gerardo

Subjects: DISTILLING industries; AUTHENTICITY (Philosophy); CONSUMER attitudesCANADA

• Source: Academy of Management Journal; Oct2023, Vol. 66 Issue 5, p1438-1468, 31p, 7 Charts

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When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.

• Authors : Biraglia, Alessandro; Fuchs, Christoph; Maira, Elisa

Subjects: CONSUMER attitudes; MERGERS & acquisitions; BRAND name products

• Source: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p601-617, 17p, 1 Chart, 4 Graphs

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Rhetorics of authentic hybridity and the racially mobile mestiça in "Girl from Rio".

• Authors : Moreira, Raquel

Subjects: POPULAR music; MUSICIANS; MULTIRACIAL identityRIO de Janeiro (Brazil)

• Source: Quarterly Journal of Speech; Aug2024, Vol. 110 Issue 3, p331-346, 16p

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In Search of Instrumentality: The Conception of Action in Being and Time.

• Authors : Vardoulakis, Dimitris

Subjects: POLITICAL doctrines; AUTHENTICITY (Philosophy); EXISTENTIALISMHEIDEGGER, Martin, 1889-1976

• Source: Journal of Social & Political Philosophy; Aug2024, Vol. 3 Issue 2, p216-233, 18p

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