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Academic Journal

You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements.

Subjects: CONSUMER attitudes; PARASOCIAL relationships; CONSUMERS

  • Source: Journal of Advertising; Aug/Sep2024, Vol. 53 Issue 4, p568-587, 20p

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Academic Journal

Unveiling the Mind of the Machine.

Subjects: HUMAN-computer interaction; CONSUMER behavior; CONSUMER attitudes

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p342-361, 20p

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Academic Journal

Top Rated or Best Seller? Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues.

Subjects: MARKETING; CONSUMER behavior; CONSUMER attitudes

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p276-297, 22p

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Academic Journal

How Traditional Production Shapes Perceptions of Product Quality.

Subjects: PERCEIVED quality; PRODUCT quality; HANDICRAFT

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p256-275, 20p

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Academic Journal

Refund Psychology.

Subjects: PRODUCT returns; SHOPPING; CONSUMER attitudes

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p238-255, 18p

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Academic Journal

Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising.

Subjects: ADVERTISING; CONSUMPTION (Economics); FRAMES (Social sciences)INDIA

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p362-382, 21p

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Academic Journal

How Do Consumers React to Production Waste?

Subjects: CLOTHING industry; TEXTILE product manufacturing; WASTE minimization

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p212-237, 26p

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Academic Journal

Managing Mental Accounts: Payment Cards and Consumption Expenditures.

Subjects: MENTAL accounting (Economic theory); CONSUMPTION (Economics); CREDIT cards

  • Source: Review of Financial Studies; Aug2024, Vol. 37 Issue 8, p2586-2624, 39p

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Academic Journal

Privacy concerns and social desirability bias.

Subjects: SOCIAL desirability; DATA privacy; CONSUMER attitudes

  • Source: International Journal of Market Research; Jul2024, Vol. 66 Issue 4, p428-450, 23p

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Academic Journal

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.

Subjects: VINTAGE design; CONSUMER behavior; PRODUCT safety

  • Source: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p129-153, 25p

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Academic Journal

Personal selling and sales management abstracts.

Subjects: BUSINESS negotiation; BUSINESS ethics; LEADERSHIP training

  • Source: Journal of Personal Selling & Sales Management; Jun2024, Vol. 44 Issue 2, p196-208, 13p

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Academic Journal

The Role of Heritage Connection in Consumer Valuation.

Subjects: CULTURAL property; PSYCHOLOGICAL ownership; CONSUMER attitudes

  • Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p571-586, 16p

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Academic Journal

From Second-Hand to Third-Hand: Reuse and Resale Cycle.

Subjects: WASTE recycling; RESALE; CONSUMER attitudes

  • Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p104-113, 10p

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Academic Journal

Making Magic Happen: Building and Launching a Reader's Advisory Kiosk.

Subjects: WORLD Wide Web; OCCUPATIONAL roles; COMPUTER software

  • Source: Information Technology & Libraries; Jun2024, Vol. 43 Issue 2, p1-9, 9p

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Academic Journal

#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research.

Subjects: GAMBLING; CONSUMER attitudes; SPORTS betting

  • Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p434-453, 20p

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Academic Journal

Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising.

Subjects: CONSUMER behavior; ANXIETY; CONSUMER attitudes

  • Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p326-341, 16p

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Academic Journal

It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking.

Subjects: FACIAL expression & emotions (Psychology); CONSUMER attitudes; EMOTION recognitionUSA Today (Arlington, Va.)

  • Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p463-472, 10p

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Academic Journal

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy.

Subjects: DIRECT home delivery; RETAIL industry; INTERNET stores

  • Source: Journal of Marketing; Sep2024, Vol. 88 Issue 5, p131-152, 22p

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Academic Journal

Brands and Branding around the World.

Subjects: CONSUMER behavior; CONSUMER attitudes; BRANDING (Marketing)

  • Source: Journal of International Marketing; Sep2024, Vol. 32 Issue 3, p1-4, 4p

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Academic Journal

The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.

Subjects: BRAND loyalty; CONSUMER attitudes; TECHNOLOGICAL innovations

  • Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p290-306, 17p

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Academic Journal

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects.

Subjects: CONSUMER attitudes; AWARENESS advertising; STRUCTURAL equation modeling

  • Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p278-295, 18p

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Academic Journal

Reactions to asynchronous video interviews: The role of design decisions and applicant age and gender.

Subjects: EMPLOYMENT interviewing; AGE distribution; CONSUMER attitudesIRELAND; UNITED States; UNITED Kingdom

  • Source: Human Resource Management; Mar2024, Vol. 63 Issue 2, p313-332, 20p

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Academic Journal

Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products.

Subjects: CONSUMER attitudes; WILLINGNESS to pay; FOOD packaging design

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p121-140, 20p

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Academic Journal

University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.

Subjects: CONSUMER attitudes; ACADEMIC-industrial collaboration; NEW product development

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p1-20, 20p

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Academic Journal

Understanding Consumer Self-Design Abandonment: A Dynamic Perspective.

Subjects: CONSUMER attitudes; PRODUCT design; MASS customization

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p79-98, 20p

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  • 1-25 of  25,599 results for ""CONSUMER attitudes""