Search Results

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion.

• Authors : Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.

Subjects: SALES promotion; RETAIL industry; CONSUMER behavior

• Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1071-1094, 24p

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"Choozing" the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names.

• Authors : Costello, John P.; Walker, Jesse; Reczek, Rebecca Walker

Subjects: CONSUMER behavior; TRADEMARKS; LANGUAGE in advertising

• Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p889-905, 17p

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Corporate social responsibility is used as a marketing strategy during Covid-19 pandemic.

• Authors : Ananthan, Menaga; Shanmugam, Vasantha; Udayanan, Madhanrajan

Subjects: COVID-19 pandemic; SOCIAL responsibility of business; MARKETING strategy

• Source: AIP Conference Proceedings; 2024, Vol. 2971 Issue 1, p1-6, 6p

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Should You Launch Products During a Recession?

Subjects: RECESSIONS; COMMERCIAL products; BUSINESS planning

• Source: Harvard Business Review; Sep/Oct2023, Vol. 101 Issue 5, p19-23, 5p, 3 Color Photographs

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Pro-LGBTQIAP+ counterintuitive communication toward the consumer.

• Authors : Andreoli, Taís Pasquotto; Assis Vieira, Bárbara

Subjects: CONSUMER behavior; MARKETING strategy; EMPIRICAL research

• Source: REGE Revista de Gestão; 2024, Vol. 31 Issue 3, p307-320, 14p

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From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage.

• Authors : Dhara, Ram Mohan; Dawra, Jagrook; Rishi, Bikramjit

Subjects: CONSUMER behavior; MENTAL orientation; MARKETING effectiveness

• Source: Journal of Promotion Management; Jul2024, Vol. 30 Issue 5, p842-873, 32p

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DETERMINANTS OF PURCHASE INTENTION IN SOCIAL MEDIA ADVERTISING.

• Authors : Ayu Tirtayani, I Gusti; Wardana, I Made; Setiawan, Putu Yudi

Subjects: ADVERTISING; SOCIAL media; CONSUMER behavior

• Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental; 2024, Vol. 18 Issue 6, p1-20, 20p

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A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques.

• Authors : Khondakar, Md. Fazlul Karim; Sarowar, Md. Hasib; Chowdhury, Mehdi Hasan

Subjects: NEUROMARKETING; CONSUMER behavior; PURCHASING

• Source: Brain Informatics; 6/5/2024, Vol. 11 Issue 1, p1-25, 25p

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The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach.

• Authors : Charles, Vincent; Rana, Nripendra P.; Pappas, Ilias O.

Subjects: MARKETING; ARTIFICIAL intelligence; MARKETING strategy

• Source: Information Systems Frontiers; Jun2024, Vol. 26 Issue 3, p851-856, 6p

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Measuring price sensitivity to the consumption situation.

• Authors : CANDEIAS, TERESA; ALONSO, HUGO

Subjects: PRICE sensitivity; WINE marketing; MARKET segmentation

• Source: Wine Economics & Policy; Jun2024, Vol. 13 Issue 1, p97-107, 11p

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