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Conference

Assessment of the effect of covid – 19 situation on digital marketing.

Subjects: INTERNET marketing; CONSUMER behavior; COVID-19

  • Source: AIP Conference Proceedings; 2024, Vol. 2971 Issue 1, p1-6, 6p

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Academic Journal

Sport media has an audience measurement problem.

Subjects: DIGITAL media; TECHNOLOGICAL innovations; CONSUMER behavior

  • Source: European Sport Management Quarterly; Jun2024, Vol. 24 Issue 3, p582-602, 21p

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Academic Journal

Machine Learning Decision System on the Empirical Analysis of the Actual Usage of Interactive Entertainment: A Perspective of Sustainable Innovative Technology.

Subjects: TECHNOLOGICAL innovations; ARTIFICIAL neural networks; MACHINE learningNETFLIX Inc.

  • Source: Computers (2073-431X); Jun2024, Vol. 13 Issue 6, p128, 27p

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Academic Journal

Analyzing the Attractiveness of Food Images Using an Ensemble of Deep Learning Models Trained via Social Media Images.

Subjects: DEEP learning; SOCIAL media; CONVOLUTIONAL neural networks

  • Source: Big Data & Cognitive Computing; Jun2024, Vol. 8 Issue 6, p54, 20p

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Academic Journal

Digital transformation technologies to analyze product returns in the e-commerce industry.

Subjects: DIGITAL transformation; PRODUCT returns; SUSTAINABLE developmentINDIA

  • Source: Journal of Enterprise Information Management; 2024, Vol. 37 Issue 2, p456-487, 32p

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Conference

The development concept of digital advertising preference.

Subjects: CONSUMER behavior; LITERATURE reviews; CONSUMER preferences

  • Source: AIP Conference Proceedings; 2023, Vol. 2680 Issue 1, p1-4, 4p

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Academic Journal

Friend or Foe? A mixed method analysis of YouTube users' replies to top comments of femvertising.

Subjects: DIGITAL technology; DIGITAL media; CONSUMER behaviorGOOGLE Inc.

  • Source: Qualitative Market Research: An International Journal; 2024, Vol. 27 Issue 1, p42-60, 19p

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Academic Journal

How does digital media engagement influence sustainability-driven political consumerism among Gen Z tourists?

Subjects: DIGITAL media; GENERATION Z; TOURISTS

  • Source: Journal of Sustainable Tourism; 2023, Vol. 31 Issue 11, p2441-2459, 19p

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Academic Journal

Cybersecurity for children: an investigation into the application of social media.

Subjects: INTERNET security; DATA privacy; DIGITAL media

  • Source: Enterprise Information Systems; Nov2023, Vol. 17 Issue 11, p1-30, 30p

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Conference

Symbolic value, consumption ritualization and consumer loyalty towards digital platforms.

Subjects: CUSTOMER loyalty; DIGITAL technology; CONSUMER behaviorCHINA

  • Source: AIP Conference Proceedings; 2023, Vol. 2827 Issue 1, p1-6, 6p

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  • 1-10 of  173 results for ""DIGITAL media""