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Academic Journal

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.

Authors : Kulczynski, Alicia; Hook, Margurite

Subjects: VINTAGE design; CONSUMER behavior; PRODUCT safety

Source: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p129-153, 25p

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Academic Journal

Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags.

Authors : Fritze, Martin P.; Völckner, Franziska; Melnyk, Valentyna

Subjects: CONSUMER behavior; MENTAL imagery; MARKETING theory

Source: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p22-39, 18p

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Academic Journal

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research.

Authors : Stephen, Andrew T

Subjects: CONSUMER research; ARTIFICIAL intelligence; CLIMATE change

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p114-118, 5p

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Academic Journal

Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions.

Authors : Schmitt, Bernd

Subjects: CONSUMERS; HUMAN information processing; DECISION making

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p2-6, 5p

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Academic Journal

The Genesis Effect: Digital Goods in the Metaverse.

Authors : Yang, Haiyang

Subjects: CONSUMERS; CONSUMER behavior; SHARED virtual environments

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p129-139, 11p

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Academic Journal

Leveraging Digital Advertising Platforms for Consumer Research.

Authors : Braun, Michael; Langhe, Bart de; Puntoni, Stefano

Subjects: DIGITAL technology; ADVERTISING; CONSUMER research

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p119-128, 10p

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Academic Journal

#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research.

Authors : De Jans, Steffi; Hudders, Liselot; Constandt, Bram

Subjects: GAMBLING; CONSUMER attitudes; SPORTS betting

Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p434-453, 20p

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Academic Journal

Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising.

Authors : Davis, Cassandra Denise; Jeong, Hyewook Genevieve; Drolet, Aimee

Subjects: CONSUMER behavior; ANXIETY; CONSUMER attitudes

Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p326-341, 16p

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Academic Journal

Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns.

Authors : Riefler, Petra; Büttner, Oliver B.; Davvetas, Vasileios

Subjects: CONSUMPTION (Economics); STAY-at-home orders; SELF-determination theoryROMANIA

Source: Journal of International Marketing; Jun2024, Vol. 32 Issue 2, p49-64, 16p

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Academic Journal

Within and Between Two Worlds: Conceiving, Measuring, and Applying Mixed-Ethnic Identity in Three Countries.

Authors : Cleveland, Mark

Subjects: CULTURAL pluralism; CONSUMER behavior; ETHNICITY

Source: Journal of International Marketing; Jun2024, Vol. 32 Issue 2, p65-88, 24p

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