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Academic Journal

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.

Authors : Kulczynski, Alicia; Hook, Margurite

Subjects: VINTAGE design; CONSUMER behavior; PRODUCT safety

Source: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p129-153, 25p

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Academic Journal

Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags.

Authors : Fritze, Martin P.; Völckner, Franziska; Melnyk, Valentyna

Subjects: CONSUMER behavior; MENTAL imagery; MARKETING theory

Source: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p22-39, 18p

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Academic Journal

Personal selling and sales management abstracts.

Authors : Mangus, Stephanie M.

Subjects: BUSINESS negotiation; BUSINESS ethics; LEADERSHIP training

Source: Journal of Personal Selling & Sales Management; Jun2024, Vol. 44 Issue 2, p196-208, 13p

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Academic Journal

Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions.

Authors : Tian, Min; Kaufman, David W.; Shiffman, Saul

Subjects: NONPRESCRIPTION drugs; DRUGS; DRUG utilization

Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p430-450, 21p

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Academic Journal

The Role of Heritage Connection in Consumer Valuation.

Authors : Christensen, Katherine L.; Shu, Suzanne B.

Subjects: CULTURAL property; PSYCHOLOGICAL ownership; CONSUMER attitudes

Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p571-586, 16p

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Academic Journal

The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices.

Authors : Yang, Adelle X.; Urminsky, Oleg

Subjects: INTERTEMPORAL choice; PATIENCE; DECISION making

Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p552-570, 19p

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Academic Journal

The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers.

Authors : Lteif, Lama; Block, Lauren; Kramer, Thomas

Subjects: SHARING; SHARING economy; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p536-551, 16p

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Academic Journal

"Repayment-by-Purchase" Increases Consumer Debt Repayment.

Authors : Donnelly, Grant E.; Lamberton, Cait; Bush, Stephen

Subjects: CONSUMER credit; REPAYMENTS; DECISION making

Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p411-429, 19p

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Academic Journal

The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.

Authors : Ghose, Anindya; Lee, Heeseung Andrew; Nam, Kihwan

Subjects: NUDGE theory; BEHAVIOR modification; SOCIAL pressure

Source: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p517-535, 19p

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Academic Journal

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research.

Authors : Stephen, Andrew T

Subjects: CONSUMER research; ARTIFICIAL intelligence; CLIMATE change

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p114-118, 5p

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