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  • 1-10 of  359 results for ""CONSUMER behavior""

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Content Provider : Complementary Index Publication : journal of advertising Subject : consumer behavior Subject : covid-19 pandemic Subject : marketing management Subject : pandemics Subject : poultry Subject : world Filter by : Subject
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Academic Journal

#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research.

Subjects: GAMBLING; CONSUMER attitudes; SPORTS betting

  • Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p434-453, 20p

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Academic Journal

Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising.

Subjects: CONSUMER behavior; ANXIETY; CONSUMER attitudes

  • Source: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p326-341, 16p

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Academic Journal

Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy.

Subjects: ENVIRONMENTAL literacy; CONSUMERS; CONSUMER behaviorITALY

  • Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p200-214, 15p

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Academic Journal

Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising.

Subjects: CONSUMER behavior; SOCIAL responsibility of business; SOCIAL impactPROCTER & Gamble Co.; MICROSOFT Corp.

  • Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p148-159, 12p

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Academic Journal

Inclusive Advertising for a Better World.

Subjects: CONSUMER behavior; ADVERTISING; POLITICAL advertising

  • Source: Journal of Advertising; Oct-Dec2023, Vol. 52 Issue 5, p643-646, 4p

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Academic Journal

Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?

Subjects: CONSUMER behavior; ADVERTISING effectiveness; AWARENESS advertising

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p523-539, 17p, 1 Color Photograph, 1 Black and White Photograph, 3 Charts, 1 Graph

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Academic Journal

Consumer Responses to AI-Generated Charitable Giving Ads.

Subjects: CONSUMER behavior; CHARITABLE giving; EMOTION recognition

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p486-503, 18p, 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs

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Academic Journal

Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns.

Subjects: CHATBOTS; CONSUMER behavior; PRIVACY

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p504-522, 19p, 5 Diagrams, 3 Graphs

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Academic Journal

Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption.

Subjects: CONSUMER behavior; ADVERTISING; CONSUMERS

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p423-438, 16p, 2 Diagrams, 3 Graphs

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Academic Journal

Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising.

Subjects: CONSUMER behavior; GROUP dynamics; FRICTION

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p330-348, 19p, 1 Diagram, 3 Charts, 4 Graphs

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  • 1-10 of  359 results for ""CONSUMER behavior""