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The Keys to Identifying Underserved Markets.

• Authors : KORZENIOWSKI, PAUL

Subjects: CUSTOMER relationship management; CONSUMER behavior; MARKETING research companies

• Source: CRM Magazine; Jun2021, Vol. 25 Issue 5, p28-31, 4p

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Mobile Engagement: The Gateway to Happier Customers & Better Business Results.

Subjects: CUSTOMER relations; CONSUMER behavior; EMERGENCY road service

• Source: CRM Magazine; Apr2022, Vol. 26 Issue 3, pWP4-WP6, 3p

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Use Digital Platforms to Drive In-Store Traffic, and Vice Versa: Online and offline environments are no longer competitors for the same retail customers.

• Authors : POPHAL, LINDA

Subjects: CONSUMER behavior; CONSUMERS; STORE location

• Source: CRM Magazine; Oct2020, Vol. 24 Issue 8, p16-19, 4p

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NEED to OPTIMIZE for Voice Search.

• Authors : Britt, Phillip

Subjects: CONSUMER behavior; NATURAL language processing; FAST food restaurants

• Source: CRM Magazine; May2020, Vol. 24 Issue 4, p22-25, 4p, 2 Color Photographs

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Personas Become Key to Successful Marketing: Customer profiles can help reach buyers with precision, but it takes effort.

• Authors : KORZENIOWSKI, PAUL

Subjects: CONSUMER behavior; CONSUMERS

• Source: CRM Magazine; Mar2020, Vol. 24 Issue 2, p28-31, 4p

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Contextual Privacy Offers Differentiation Potential: Companies should collect and use private data as part of a fair exchange of value, Forrester urges.

• Authors : Britt, Phillip

Subjects: FAIR value; LABOR theory of value; CONSUMER behaviorFORRESTER Research Inc.

• Source: CRM Magazine; May2021, Vol. 25 Issue 4, p14-16, 3p

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A Look Ahead at CRM in 2023: CRM industry experts share their thoughts about what lies ahead in the new year.

Subjects: CUSTOMER relationship management; NEW Year; CONSUMER behavior

• Source: CRM Magazine; Jan/Feb2023, Vol. 27 Issue 1, p12-13, 2p

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Transforming Brand Understanding and Digital CX.

Subjects: SELF-service (Economics); CONSUMER behavior; CUSTOMER relations

• Source: CRM Magazine; Nov/Dec2022, Vol. 26 Issue 9, p25-26, 2p

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SOCIAL CUSTOMER CARE Requires Compassion: Companies can't rely solely on canned responses. Some interactions require a human touch.

• Authors : Del Rowe, Sam

Subjects: CUSTOMER services; SOCIAL media in business; CUSTOMER relations

• Source: CRM Magazine; May2019, Vol. 23 Issue 4, p32-35, 4p, 1 Color Photograph

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IMPROVED BUYER KNOWLEDGE IS FORCING SALES REPS TO BECOME CONSULTANTS.

• Authors : Britt, Phillip

Subjects: SALES prospecting; CUSTOMER relations; PURCHASING

• Source: CRM Magazine; Mar2019, Vol. 23 Issue 2, p22-25, 4p, 1 Illustration

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