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Periodical

BROKEN Promises.

Subjects: CUSTOMER loyalty; CONSUMER behavior; BRAND name products

  • Source: Brandweek; 5/22/2006, Vol. 47 Issue 21, p23-28, 5p, 11 Color Photographs, 1 Chart

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Periodical

FIXING A SHATTERED 'TRUST'.

Subjects: CONSUMER behavior; MARKETING management; CUSTOMER loyaltyUNITED States

  • Source: Brandweek; 9/9/2002, Vol. 43 Issue 32, p16, 4p, 1 Color Photograph

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Periodical

The Expectation EPIDEMIC.

Subjects: CUSTOMER loyalty; MARKET surveys; CONSUMER behaviorUNITED StatesBRAND Keys Inc.

  • Source: Brandweek; 5/23/2005, Vol. 46 Issue 21, p34-37, 3p, 1 Color Photograph

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Periodical

The Loyalty Myth and Other Misunderstandings.

Subjects: CUSTOMER loyalty; ADVERTISING; BUSINESS models

  • Source: Brandweek; 1/10/2011, Vol. 52 Issue 1, p22-22, 1p, 1 Color Photograph

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Periodical

EYES ON THE PRIZE.

Subjects: MARKETING strategy; BRANDING (Marketing); CONSUMER behaviorPAHARIA, Rajat

  • Source: Brandweek; 7/12/2010, Vol. 51 Issue 27, p13-13, 1p, 1 Color Photograph

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Periodical

Spend Less, but Eat Just as Well.

Subjects: GROCERY shopping; CONSUMER behavior; RECESSIONS

  • Source: Brandweek; 6/29/2009, Vol. 50 Issue 26, special section p16-16, 1/3p

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