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Read My Mind.

• Authors : Edwards, Jim

Subjects: NEUROMARKETING; MARKETING research; CONSUMER behaviorNEW York (N.Y.); NEW York (State)COLUMBIA University...

• Source: Brandweek; 8/25/2008, Vol. 49 Issue 30, p16-21, 6p

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THE MOOK INDUSTRIAL COMPLEX.

• Authors : Newman, Eric

Subjects: MARKET segmentation; TARGET marketing; MALE consumers

• Source: Brandweek; 1/14/2008, Vol. 49 Issue 2, p20-24, 4p

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Start the TIVO-lution Without Me.

• Authors : Miller, Steve

Subjects: DIGITAL video recorders; TELEVISION advertising; CONSUMER behaviorTIVO Inc.

• Source: Brandweek; 9/24/2007, Vol. 48 Issue 34, p20-24, 5p, 4 Color Photographs, 1 Chart

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THE MYTH OF ENGAGEMENT.

• Authors : Edwards, Jim; Wasserman, Todd

Subjects: MARKETING strategy; BRANDING (Marketing); CONSUMER behaviorPROCTER & Gamble Co.; ANHEUSER-Busch Cos. Inc. (1875-2008)

• Source: Brandweek; 6/18/2007, Vol. 48 Issue 25, pS8-S12, 4p

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CLOSING ARGUMENTS.

• Authors : Hein, Kenneth

Subjects: CONSUMER research; CONSUMER attitudes; CUSTOMER satisfactionBRAND Keys Inc.

• Source: Brandweek; 4/30/2007, Vol. 48 Issue 18, p22-26, 5p

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Toy Treatment.

• Authors : Frenck, Moses

Subjects: HISPANIC Americans; TOY industry; EDUCATIONAL toys

• Source: Brandweek; 2/19/2007, Vol. 48 Issue 8, pMyM1-MyM4, 4p, 5 Color Photographs, 1 Black and White Photograph

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Keeping up with the Jiangs.

• Authors : O'Leary, Noreen

Subjects: MIDDLE class; BRAND name products; BRAND choiceCHINA

• Source: Brandweek; 1/1/2007, Vol. 48 Issue 1, p14-20, 6p

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BROKEN Promises.

• Authors : Edwards, Jim

Subjects: CUSTOMER loyalty; CONSUMER behavior; BRAND name products

• Source: Brandweek; 5/22/2006, Vol. 47 Issue 21, p23-28, 5p, 11 Color Photographs, 1 Chart

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Saving Private Labels.

• Authors : Reyes, Sonia

Subjects: LABELS; BRAND name products; CONSUMER behaviorUNITED States

• Source: Brandweek; 5/8/2006, Vol. 47 Issue 19, p30-34, 4p, 3 Color Photographs

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Newswire.

Subjects: PRODUCT management; CONSUMER behaviorUNITED StatesHILTON Hotels Corp.; ATARI Inc.; GLU Mobile Inc.

• Source: Brandweek; 2/27/2006, Vol. 47 Issue 9, p5-16, 4p

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