Menu

Wando Mount Pleasant Library

9 a.m. - 8 p.m.

Phone: (843) 805-6888

Main Library

9 a.m. - 8 p.m.

Phone: (843) 805-6930

McClellanville Library

9 a.m. - 6 p.m.

Phone: (843) 887-3699

Folly Beach Library

Closed

Phone: (843) 588-2001

Miss Jane's Building (Edisto Library Temporary Location)

9 a.m. – 6 p.m.

Phone: (843) 869-2355

West Ashley Library

9 a.m. – 7 p.m.

Phone: (843) 766-6635

John L. Dart Library

9 a.m. – 7 p.m.

Phone: (843) 722-7550

St. Paul's/Hollywood Library

9 a.m. - 8 p.m.

Phone: (843) 889-3300

Mt. Pleasant Library

9 a.m. – 8 p.m.

Phone: (843) 849-6161

Dorchester Road Library

9 a.m. - 8 p.m.

Phone: (843) 552-6466

Edgar Allan Poe/Sullivan's Island Library

9 a.m. - 6 p.m.

Phone: (843) 883-3914

John's Island Library

9 a.m. – 8 p.m.

Phone: (843) 559-1945

Otranto Road Library

9 a.m. - 8 p.m.

Phone: (843) 572-4094

Hurd/St. Andrews Library

9 a.m. - 8 p.m.

Phone: (843) 766-2546

Baxter-Patrick James Island

9 p.m. - 8 p.m.

Phone: (843) 795-6679

Bees Ferry West Ashley Library

9 a.m. - 8 p.m.

Phone: (843) 805-6892

Village Library

9 a.m. - 6 p.m.

Phone: (843) 884-9741

Keith Summey North Charleston Library

9 a.m. – 8 p.m.

Phone: (843) 744-2489

Mobile Library

9 a.m. - 5 p.m.

Phone: (843) 805-6909

Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Relevance

Your Filters

Content Provider : Business Source Premier Subject : advertising Subject : alcohol Subject : architecture Filter by : Subject

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

MEASURING EMOTIONAL RESPONSE TO ADVERTISING.

Authors : Stout, Patricia A.¹; Leckenby, John D.²

Subjects: *ADVERTISING; *CONSUMER attitudes; *ADVERTISING effectiveness

Source: Journal of Advertising. 1986, Vol. 15 Issue 4, p35-42. 8p.

Read Online Read More Add to Saved list

Academic Journal

This advert makes me cry: Disclosure of emotional response to advertisement on Facebook.

Authors : Mogaji, Emmanuel¹ (AUTHOR) ; Wright, Len Tiu^2,3 (AUTHOR)

Subjects: *ADVERTISING; EMOTIONAL conditioning; ATTITUDE (Psychology)LLOYDS Banking Group PLCFACEBOOK (Web resource)

Source: Cogent Business & Management. Dec2016, Vol. 3 Issue 1, p1-N.PAG. 19p.

Read More Add to Saved list

Periodical

CREATE MARKETING THAT GETS IGNORED.

Authors : FREDERICK, CHRIS "CHUBBY"¹

Subjects: *MARKETING; *CUSTOMER services; *ADVERTISING

Source: Motor Age. Apr2013, Vol. 132 Issue 4, p20-22. 2p.

Read Online Read More Add to Saved list

Academic Journal

Emotional and Cognitive Responses to Nonhumorous and Humorous Threat Persuasion Public Service Advertisements.

Authors : Yoon, Hye Jin¹

Subjects: *PUBLIC service advertising; *ADVERTISING; EMOTIONAL conditioning

Source: Journal of Current Issues & Research in Advertising (Routledge). 2015, Vol. 36 Issue 1, p52-69. 18p.

Read More Add to Saved list

Academic Journal

Am I intruding? Developing a conceptualisation of advertising intrusiveness.

Authors : Riedel, Aimee S.¹ ; Weeks, Clinton S.¹; Beatson, Amanda T.¹

Subjects: *ADVERTISING; *CUSTOMER relations; *CUSTOMER satisfaction

Source: Journal of Marketing Management. Aug2018, Vol. 34 Issue 9/10, p750-774. 25p. 5 Diagrams, 5 Charts.

Read Online Read More Add to Saved list

Conference

An Extended Perspective on the Role of Emotion in Advertising Processing.

Authors : Hyongoh Cho¹; Stout, Patricia A.¹

Subjects: *ADVERTISING; *BRAND identification; *CONSUMER research

Source: Advances in Consumer Research. 1993, Vol. 20 Issue 1, p692-697. 6p.

Read Online Read More Add to Saved list

Periodical

Advertising’s big blind spot.

Authors : Liddle-Moore, Faye

Subjects: *ADVERTISING; *INTERNET publishing; EMOTIONAL conditioning

Source: Campaign. Jun2019, p144-144. 1p.

Read More Add to Saved list

Academic Journal

Color effects in print advertising: a research update (1985-2012).

Authors : Panigyrakis, George G.¹; Kyrousi, Antigone G.¹

Subjects: *PRINT advertising; *CONSUMER psychology; COLOR

Source: Corporate Communications: An International Journal. 2015, Vol. 20 Issue 3, p233-255. 23p.

Read More Add to Saved list

Academic Journal

The Nature of Emotional Response to Advertising: A Further Examination.

Authors : Stout, Patricia A.¹; Leckenby, John D.²

Subjects: *ADVERTISING effectiveness; *ADVERTISING; *ADVERTISING & psychologyPAGE, Thomas

Source: Journal of Advertising. 1988, Vol. 17 Issue 4, p53-57. 5p.

Read Online Read More Add to Saved list

Academic Journal

COMMERCIALS AS CONTEXT FOR OTHER COMMERCIALS.

Authors : Poncin, Ingrid¹; Derbaix, Christian²

Subjects: *TELEVISION advertising; *TELEVISION commercials; *ADVERTISING

Source: Journal of Advertising. Fall2009, Vol. 38 Issue 3, p33-49. 17p. 7 Charts, 2 Graphs.

Read Online Read More Add to Saved list