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Content Provider : Business Source Premier Format : Trade Publications Subject : advertising campaigns Subject : awards Subject : celebrities Subject : periodicals Filter by : Author

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Periodical

This Week.

Authors : Chapman, Matt; Reynolds, John; M. C.

Subjects: *MARKETING; *ADVERTISING campaigns; *SUPERMARKETSALDRIN, Buzz, 1930-

Source: Marketing (00253650). 1/16/2013, p9-11. 3p. 5 Color Photographs.

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Periodical

Sarah Warby Sainsbury's.

Authors : Chapman, Matt

Subjects: *SUPERMARKETS; *MARKETING executives; *WOMEN executivesUNITED KingdomSAINSBURY'S Supermarkets Ltd....

Source: Marketing (00253650). 1/9/2013, p14-16. 3p. 3 Color Photographs.

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Periodical

Peter Wright: IKEA.

Authors : Chapman, Matt (AUTHOR)

Subjects: *CONSUMER attitudes; *ADVERTISING campaigns; *FURNITURE industryUNITED KingdomIKEA Ltd....

Source: Marketing (00253650). 10/17/2012, p26-27. 2p.

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Periodical

MARTIN STEAD.

Authors : Chapman, Matt (AUTHOR)

Subjects: *PUBLIC utilities; *ADVERTISING campaigns; *CUSTOMER servicesUNITED KingdomEDF Energy PLC...

Source: Marketing (00253650). 9/19/2012, p24-25. 2p.

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Periodical

GIANLUCA PASTORE BENETTON.

Authors : Chapman, Matt (AUTHOR)

Subjects: *ADVERTISING campaigns; *ELECTRONIC commerce; CLOTHING industry marketingBENETTON Group SpA BENETTON Group SpA BENETTON Group SpA BNGPASTORE, Gianluca

Source: Marketing (00253650). 8/1/2012, p28-30. 3p. 3 Color Photographs.

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Periodical

Holland & Barrett in £9m drive.

Authors : Chapman, Matt

Subjects: *ADVERTISING campaigns; *MARKETINGHOLLAND & Barrett Ltd. HOLLAND & Barrett Ltd. HOLLAND & Barrett Ltd. 070537464

Source: Marketing Magazine. 11/28/2012, p4-4. 1/6p.

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Periodical

JLP brands split over Christmas ad strategy.

Authors : Chapman, Matt

Subjects: *ADVERTISING campaignsJOHN Lewis Partnership PLC ; WAITROSE Ltd.

Source: Marketing Magazine. 11/7/2012, Vol. 117 Issue 13, p5-5. 1/3p.

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Periodical

E.ON to focus on customer retention.

Authors : Chapman, Matt

Subjects: *ADVERTISING campaigns; *CUSTOMER loyaltyE.ON UK PLC

Source: Marketing (00253650). 3/6/2013, p5-5. 2/5p.

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Periodical

John Lewis to step up social-media activity.

Authors : Chapman, Matt

Subjects: *ADVERTISING campaigns; SOCIAL mediaJOHN Lewis Partnership PLC

Source: Marketing (00253650). 11/28/2012, p5-5. 1p.

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Periodical

Holland & Barrett in pounds 9m drive.

Authors : Chapman, Matt

Subjects: *ADVERTISING campaigns; *NATURAL food stores; *MARKETINGHOLLAND & Barrett Retail Ltd.

Source: Marketing (00253650). 11/28/2012, p4-4. 1p.

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