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Content Provider : Business Source Premier Format : Academic Journals Format : News Format : Primary Source Documents Subject : mass media Subject : media Filter by : Subject
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Academic Journal

Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact.

Subjects: *MASS media; *PUBLICITY; *ADVERTISING

  • Source: International Journal of Advertising. Mar2022, Vol. 41 Issue 3, p563-587. 25p. 3 Charts, 5 Graphs.

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Academic Journal

An `effectiveness yardstick' to measure public relations success.

Subjects: *PUBLIC relations; *INDUSTRIAL publicity; *ORGANIZATION

  • Source: Public Relations Quarterly. Spring93, Vol. 38 Issue 1, p7. 3p. 1 Black and White Photograph, 1 Diagram.

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Academic Journal

Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”.

Subjects: *ADVERTISING; *INDUSTRIAL publicity; *MASS media

  • Source: Journal of Advertising. 2016, Vol. 45 Issue 3, p359-363. 5p.

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Academic Journal

IMC: New horizon/false dawn for a marketplace in turmoil?

Subjects: *MARKETING; *INDUSTRIAL publicity; *INTEGRATED marketing

  • Source: Journal of Marketing Communications. Apr2009, Vol. 15 Issue 2/3, p197-204. 8p.

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Academic Journal

Marrying the Functions: The Importance of Media Relations in Public Affairs Planning.

Subjects: *PUBLIC utilities; *MASS media; *PUBLIC relations

  • Source: Public Relations Quarterly. Fall95, Vol. 40 Issue 3, p7-11. 5p. 1 Black and White Photograph.

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Academic Journal

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry.

Subjects: *PUBLICITY; *MASS media; *JOURNALISMUNITED States

  • Source: Management Science. Sep2011, Vol. 57 Issue 9, p1640-1654. 15p. 7 Charts, 1 Graph.

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Academic Journal

Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising.

Subjects: *INDUSTRIAL publicity; *MASS media; *PUBLIC relations

  • Source: Journal of Public Relations Research. 1999, Vol. 11 Issue 4, p293. 28p. 4 Charts.

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Academic Journal

There IS such a thing as bad publicity!

Subjects: *RETAIL franchises; *PUBLICITY; *CORPORATE public relations

  • Source: NZ Business. Mar2007, Vol. 21 Issue 2, p56-56. 1p.

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Academic Journal

How Publicity Makes People Real.

Subjects: *PUBLICITY; *MASS media; *POPULAR culture

  • Source: Social Research. Spring2001, Vol. 68 Issue 1, p145-171. 27p. 3 Black and White Photographs.

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Academic Journal

The primacy of the consumer in IMC: Espousing a personalist view and ethical implications.

Subjects: *MARKETING; *INDUSTRIAL publicity; *INTEGRATED marketing

  • Source: Journal of Marketing Communications. Apr2009, Vol. 15 Issue 2/3, p157-177. 21p. 2 Diagrams, 1 Chart.

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  • 1-10 of  138 results for ""PUBLICITY""