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Content Provider : Business Source Premier Publisher : wiley-blackwell Subject : factor analysis Subject : internet Subject : scale analysis (psychology) Subject : surveys Filter by : Subject
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Academic Journal

Korean children's understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising.

Subjects: *ADVERTISING; *INTERNET; SOCIAL media

  • Source: Journal of Consumer Behaviour. Sep/Oct2019, Vol. 18 Issue 5, p387-398. 12p.

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Academic Journal

Consumer skepticism, advertising regulation, and the internet: Questions worth exploring.

Subjects: *CONSUMERS; *ADVERTISING; *CONSUMER attitudesUNITED States. Federal Trade Commission. Bureau of Consumer Protection

  • Source: Journal of Consumer Affairs. Jul2023, Vol. 57 Issue 3, p1000-1014. 15p. 5 Charts.

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Academic Journal

Determinant Factors of Satisfaction with Public Services in Spain.

Subjects: *PUBLIC service advertising; *MARKETING; *FINANCIAL performance

  • Source: Australian Journal of Public Administration. Mar2018, Vol. 77 Issue 1, p102-113. 12p. 1 Diagram, 6 Charts, 2 Graphs.

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Academic Journal

International Handbook of Advertising.

Subjects: *ADVERTISING management; *INTERNATIONAL advertising; *ADVERTISING agenciesINTERNATIONAL Handbook of Advertising (Book)DUNN, S. Watson

  • Source: International Executive. Winter1964, Vol. 6 Issue 1, p23-24. 2p.

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Academic Journal

Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries.

Subjects: *INTERNET advertising; *EMPIRICAL research; *ADVERTISING spending

  • Source: Journal of Economics & Management Strategy. Dec2012, Vol. 21 Issue 4, p913-926. 14p. 3 Charts, 1 Graph.

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Academic Journal

NOTES ON THE JOURNAL OF INDUSTRIAL ECONOMICS WEBSITE: AN INTRODUCTION TO THE 1999 ADVERTISING AND INDUSTRY SURVEY.

Subjects: *ADVERTISING; *ADVERTISING executives; *INDUSTRIAL surveysUNITED Kingdom

  • Source: Journal of Industrial Economics. Mar2001, Vol. 49 Issue 1, p111. 1p.

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Academic Journal

Applicants’ likelihood to apply for jobs at professional service firms: The role of different career models.

Subjects: *ADVERTISING; *ANALYSIS of variance; *JOB applicationsGERMANY

  • Source: Human Resource Management. Sep2018, Vol. 57 Issue 5, p1009-1022. 14p.

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Review

Book Review.

Subjects: *ADVERTISING; *INFORMATION services; *INTELLECTUAL property

  • Source: Journal of the American Society for Information Science & Technology. Jul2012, Vol. 63 Issue 7, p1477-1479. 3p.

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Academic Journal

‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media.

Subjects: *ADVERTISING; *PUBLICITY; *COMMUNICATIONJONES, Sarah

  • Source: International Journal of Consumer Studies. Jul2009, Vol. 33 Issue 4, p503-514. 12p. 7 Charts.

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Academic Journal

The colour of gender stereotyping.

Subjects: *ADVERTISING; *ANALYSIS of variance; *AUTOMATIC data collection systemsUNITED Kingdom

  • Source: British Journal of Psychology. Aug2011, Vol. 102 Issue 3, p598-614. 17p. 1 Chart, 1 Graph.

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  • 1-10 of  56 results for ""ADVERTISING""