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Academic Journal

Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary.

Subjects: *CONSUMER behavior; *CONSUMER research; *MARKETING research

  • Source: Journal of Consumer Research. Jun2004, Vol. 31 Issue 1, p136-149. 14p. 1 Black and White Photograph, 2 Diagrams, 1 Chart.

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