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Academic Journal

Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice.

Subjects: *CONSUMER preferences; AFFERENT pathways; AFFECT (Psychology)

  • Source: Journal of Consumer Research. Apr2018, Vol. 44 Issue 6, p1358-1378. 21p. 1 Color Photograph, 2 Black and White Photographs, 1 Diagram, 3 Charts.

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Academic Journal

Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?

Subjects: *CONSUMER attitudes; *CONSUMER research; *CONSUMER preferences

  • Source: Journal of Consumer Research. Mar2004, Vol. 30 Issue 4, p588-601. 14p. 2 Diagrams, 4 Graphs.

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