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Content Provider : Business Source Premier Publisher : american marketing association Format : Academic Journals Format : Videos Subject : assimilation (sociology) Subject : culture Subject : immigrants Subject : immigration Filter by : Subject

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Academic Journal

26. MISCELLANEOUS.

Authors : Breyer, Ralph F.

Subjects: *SALES forecasting; *CONSUMER behavior; *CULTUREUNITED StatesUNITED States. Federal Trade Commission

Source: Journal of Marketing. Apr1948, Vol. 12 Issue 4, p527-529. 3p.

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Academic Journal

SEASONAL PSYCHOLOGY.

Authors : Vicary, James M.¹

Subjects: *ECONOMIC seasonal variations; *CULTURE; *ORGANIZATIONAL structureUNITED States

Source: Journal of Marketing. Apr1956, Vol. 20 Issue 4, p394-397. 4p.

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Academic Journal

Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences.

Authors : Chan, Haksin¹; Wan, Lisa C²

Subjects: *CONSUMER attitudes; *CONSUMER preferences; *SOCIOECONOMICSCHINA; UNITED States

Source: Journal of International Marketing. 2008, Vol. 16 Issue 1, p72-97. 26p. 1 Chart, 1 Graph.

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Academic Journal

Harvesting past research.

Authors : Helgeson, Neil¹; Fentress, Jack¹; Lervoog, Bruce¹

Subjects: *DATABASES; *NEW product development; *DECISION makingUNITED States

Source: Marketing Research. Fall97, Vol. 9 Issue 3, p30-36. 7p. 1 Diagram, 1 Chart, 1 Graph.

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Academic Journal

The Hesitant Hai Gui: Return-Migration Preferences of U.S.-Educated Chinese Scientists and Engineers.

Authors : ZEITHAMMER, ROBERT¹ ; KELLOGG, RYAN P.²

Subjects: *PLACE marketing; *ENGINEERS; IMMIGRANTSUNITED States; CHINA

Source: Journal of Marketing Research (JMR). Oct2013, Vol. 50 Issue 5, p644-663. 20p. 9 Charts, 6 Graphs.

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Academic Journal

Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets.

Authors : Craig, C. Samuel¹ ; Greene, William H.² ; Douglas, Susan P.³

Subjects: *FILM box office revenue; *CULTURE; *INTERNATIONAL tradeUNITED States

Source: Journal of International Marketing. 2005, Vol. 13 Issue 4, p80-103. 24p. 1 Chart, 1 Graph.

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Academic Journal

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture.

Authors : Laroche, Michel¹ ; Ueltschy, Linda C.² ; Abe, Shuzo³

Subjects: *QUALITY of service; *DENTISTS; *CUSTOMER satisfactionUNITED States; CANADA; JAPAN

Source: Journal of International Marketing. 2004, Vol. 12 Issue 3, p58-85. 28p. 1 Diagram, 2 Charts.

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Academic Journal

Ethnic Entrepreneurial and Marketing Systems: Implications for the Global Economy.

Authors : Iyer, Gopalkrishnan R.¹; Shapiro, Jon M.²

Subjects: *INTERNATIONAL business enterprises; *SMALL business; *GLOBALIZATIONUNITED States

Source: Journal of International Marketing. 1999, Vol. 7 Issue 4, p83-110. 28p. 2 Charts.

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