Changing Patterns in the Health Tourism Services Sector in Lithuania

This paper presents the changing patterns in the health tourism sector comparing to the changes of general tourism, including the tourism for the personal, business, health and leisure purposes. The comparative analysis of the secondary data, including the statistics of the health tourism services enterprises, number of the employees, occupation rate, the customer's profile, the duration of accommodation, and the health tourism services evaluation is done. The results show the specifics of changing health tourism in Lithuania that could be used by the actors of the tourism market, by Government of Lithuania for the positioning the country as the health tourism supplier.