The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice

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  • Author(s): Pieczka Magda; Zorn Theodore
  • Source:
    Handbooks in Communication and Media: The Handbook of Communication and Corporate Reputation.
  • Additional Information
    • Online Access:
      https://search.credoreference.com/content/entry/wileyhcocr/the_reputation_of_corporate_reputation_fads_fashions_and_the_mainstreaming_of_corporate_reputation_research_and_practice/0