Tourism ads getting fancy facelift

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    • Abstract:
      Summary: State tourism promoters plan to ignore Joe Six-Pack and will instead aim at the upscale market next year in an effort to boost spending by visitors. Beyond targeting affluent households, a new marketing campaign unveiled Wednesday to about 600 hospitality leaders at the annual Governor's Conference on Travel and Tourism also hopes to reach women, African Americans and golfers. (Photo)
    • Notes:
      18
    • Accession Number:
      ccp.725779