Audience-ology : how moviegoers shape the films we love / Kevin Goetz with Darlene Hayman ; [foreword by Chris Meledandri]

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  • Additional Information
    • Publication Information:
      First Tiller Press hardcover edition.
    • Abstract:
      Summary: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
    • Abstract:
      Summary: Goetz takes readers into one of the most secretive place in Hollywood. A place where average people rewrite America's cinematic history by watching a rough cut of a new film, and giving their unfettered opinions. Each chapter features an aspect (or two) of the test-screening process, and illustrates how those particular aspects changes the movies you love today. -- Adapted from jacket
    • Content Notes:
      Introduction -- Finding my "and" -- Locked doors, severed heads, and the early history of test screenings -- The lights in Minneapolis -- The girl in the black cocktail dress -- Know thy audience -- From straight-to-DVD to five f*cking sequels -- Scores settle scores -- When bad things happen to good movies -- It's like seeing your lover naked for the first time -- Spock, Laddie, and lessons in managing highly emotional individuals -- Conclusion.
    • Notes:
      "A Hollywood memoir"--Jacket.
      Includes bibliographical references and indexes.
      1 3 22
    • Other Titles:
      Audienceology.
    • ISBN:
      9781982186678
      1982186674
    • Accession Number:
      2021946374
    • Accession Number:
      1276800247
    • Accession Number:
      ccp.1127654