Selling naked : a revolutionary approach to launching your brand online / Jesse Horwitz.

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  • Additional Information
    • Publication Information:
      First edition.
    • Abstract:
      Summary: "A revolutionary blueprint to help aspiring entepreneurs, startups, and global enterprises alike sell directly to consumers, from the cofounder of the wildly successful e-commerce business Hubble Contacts"-- Provided by publisher.
    • Content Notes:
      Don't bullshit yourself about digital business -- Demonstrate demand -- Tell a great story -- Compensate experts and partners -- Worry about the pie exploding -- Use third-party tools -- Frame the digital offering -- Cut through the metrics bullshit -- Know what a customer is worth -- Pull your financial model together--and use it! -- Beware the dumpster fire -- Grow your own way.
    • Notes:
      Includes bibliographical references (pages 263-270) and index.
      1 2 14
    • ISBN:
      9781984826268
      1984826263
    • Accession Number:
      2019025927
    • Accession Number:
      1123180516
    • Accession Number:
      ccp.1101276