Establishing a 'Renown-Gown' Relationship: The Role of Advisory Boards in Communication Programs

SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: [email protected]; Web site: http://sagepub.com

Y

15

Expertise; Journalism Education; Mass Media; Advisory Committees; Specialists; Leadership Responsibility; Educational Finance; School Business Relationship; School Community Relationship; Curriculum; Incidence; College Faculty; Stakeholders; College Students; Surveys; Advertising; Newspapers; Radio; Television; Periodicals; Consultants; Internet; Industry; Public Relations; Knowledge Level

10.1177/107769581106600105

1077-6958

With declining budgets and increased pressure to deliver a prepared and hirable workforce, universities must look externally for resources to assist with recruiting and retaining top students. This nationwide survey of journalism and mass communication programs shows that while some programs have reached out to external professionals for advice and support, many units seem reluctant to take advantage of industry experts. While administrators and faculty at programs with advisory boards are aware of and motivated by advice of board members, students generally have limited interactions with board members. Best practices are known and can be implemented. (Contains 50 endnotes and 3 tables.)

As Provided

2012

EJ951380