Patient Communication: A Multidisciplinary Approach Using Animated Cartoons

Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: [email protected]; Web site: http://her.oxfordjournals.org/

Y

5

Video Technology; Advertising; Immunization Programs; Interdisciplinary Approach; Illiteracy; Cartoons; Patients; Instructional Materials; Reading Skills; Recall (Psychology); Comparative Analysis; Marketing; Information Sources; Health Services

10.1093/her/cyg079

0268-1153

Communication is a major problem in the management of patients. Miscommunication occurs frequently in populations with low reading skills, illiteracy does not completely account for the observed low rates of recall of communicated information. Transmission of the message also plays an important role. Successful strategies to improve communication with patients include the use of videotapes, videotape modeling or cartoon illustrations. Do these products communicate effectively because they overcome illiteracy or because they also transmit a very clear message? Can good transmission of messages overcome illiteracy? In this study, we compared the effectiveness of a printed message about polio vaccinations with the same message converted into a production of animated cartoons using marketing and advertising techniques. The production that resulted from using this strategy showed that in the setting of this study, a well-designed animated cartoon is more effective in delivering a message than the same information provided in written instructional materials. (Contains 1 table.)

As Provided

22

2011

EJ944360