Linguistic Alternatives to Quantitative Research Strategies. Part One: How Linguistic Mechanisms Advance Research Outcomes

Nova Southeastern University. 3301 College Avenue, Fort Lauderdale, FL 33314. Tel: 954-262-5399; Fax: 954-262-3970; Web site: http://www.nova.edu/ssss/QR

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Researchers

Research Tools; Qualitative Research; Language Research; Systems Analysis; Research Methodology; Linguistics; Statistical Analysis; Motivation; Psycholinguistics; Profiles; Measurement Techniques; Computer Assisted Testing; Motivation Techniques; Behavior Change; Behavioral Science Research; Evaluation Methods; Psychometrics

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Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from opinion polling to persuasive marketing campaigns, and individual psychotherapy to executive performance coaching. Qualitative research tools such as questionnaires, interviews, and focus groups are now transforming static language data into dynamic linguistic systems measurement technology. Motivational mechanisms, especially linguistic mechanisms, allow specific changes within a motives operations. This includes both the choices the intervention creates and its end-goal. Predictable behavior changes are impossible with popular statistical methods. Advanced linguistic research strategies employ motivational change methods with state-of-the-art language and communications modeling. (Contains 1 table.)

As Provided

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2008

EJ800202