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Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
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Phone: (843) 883-3914
West Ashley Library
9 a.m. – 7 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
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Phone: (843) 805-6888
Village Library
9 a.m. - 6 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. – 8 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. – 8 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. – 8 p.m.
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McClellanville Library
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Keith Summey North Charleston Library
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John's Island Library
9 a.m. – 8 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. – 8 p.m.
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Miss Jane's Building (Edisto Library Temporary Location)
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Dorchester Road Library
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Phone: (843) 552-6466
John L. Dart Library
9 a.m. – 7 p.m.
Phone: (843) 722-7550
Baxter-Patrick James Island
9 a.m. – 8 p.m.
Phone: (843) 795-6679
Main Library
9 a.m. – 8 p.m.
Phone: (843) 805-6930
Bees Ferry West Ashley Library
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Phone: (843) 805-6892
Mobile Library
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Phone: (843) 805-6909
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A Media Buying Simulation Game using the Internet.
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![loading](/sites/all/modules/hf_eds/images/loading.gif)
- Author(s): King, Karen Whitehill; Morrison, Margaret
- Language:
English- Source:
Journalism and Mass Communication Educator. Aut 1998 53(3):28-36.- Publication Date:
1998- Document Type:
Guides - Classroom - Teacher
Journal Articles
Reports - Descriptive - Language:
- Additional Information
- Peer Reviewed: Y
- Source: 9
- Subject Terms:
- ISSN: 1077-6958
- Abstract: Describes how successful teamwork, group decision making and valuable real-world experience resulted from an experiment between two universities to introduce a media buying simulation game into their media planning courses. Relates how students in teams took roles of either media buyers at advertising agencies or media sales representatives at cable networks, and carried out negotiations via the Internet. (SR)
- Journal Code: CIJSEP1999
- Publication Date: 1999
- Accession Number: EJ579240
- Peer Reviewed:
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