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- Author(s): Rodgers, Joann Ellison
- Language:
English
- Source:
Currents. Jan 1996 22(1):22-24.
- Publication Date:
1996
- Document Type:
Guides - Non-Classroom
Journal Articles
- Additional Information
- Peer Reviewed:
N
- Source:
3
- Intended Audience:
Administrators; Practitioners
- Subject Terms:
- ISSN:
0748-478X
- Abstract:
The role of college and university public relations staff in managing relationships between researchers and the media is discussed. Ten specific researcher personality types that present a challenge for public relations professionals are described, and strategies for successful interaction are offered. (MSE)
- Journal Code:
CIJJUL1996
- Publication Date:
1996
- Accession Number:
EJ520025
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