Puns in Spanish Advertising: An Americanized Culture 'Ad'-dition to the Spanish Language.

Y

7

Advertising; Cultural Awareness; Cultural Context; Language Enrichment; Language Usage; Mass Media; Puns; Second Language Instruction; Secondary Education; Spanish

Teachers can further Spanish language students' appreciation of the language's variety and richness through consideration of the use of puns in contemporary Spanish advertising. The puns are useful in introducing and reinforcing grammatical points and for providing culturally relevant and interesting material to students. (CB)

1988

EJ361128