Taking the Message to the People.

Y

4

College Role; Community Colleges; Government School Relationship; Leadership; Legislators; Public Relations; School Community Relationship; Two Year Colleges

Describes the origination, goals, funding proposal, and implementation of "Project People," a public relations effort conducted by the California Community and Junior College Association. Reveals how the project strengthened the colleges' position through more knowledgeable staff, heightened awareness of college needs within state and local governments, and improved public opinion. (DML)

1981

EJ240937