Factors Influencing International Students' Perceived Value and Satisfaction at Private Universities in Malaysia

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  • Author(s): Pui Yee Chong; Andrew Jia Yi Kam (ORCID Andrew Jia Yi Kam (ORCID 0000-0002-7608-2423); Siew Yean Tham (ORCID Siew Yean Tham (ORCID 0000-0002-2717-5973)
  • Language:
    English
  • Source:
    Tuning Journal for Higher Education. 2024 11(2):255-334.
  • Publication Date:
    2024
  • Document Type:
    Journal Articles
    Reports - Research
    Tests/Questionnaires
  • Additional Information
    • Availability:
      University of Deusto. e-mail: [email protected]; Web site: http://www.tuningjournal.org/
    • Peer Reviewed:
      Y
    • Source:
      80
    • Education Level:
      Higher Education
      Postsecondary Education
    • Subject Terms:
      Foreign Students; Student Attitudes; Study Abroad; Foreign Countries; Private Colleges; Educational Experience; College Students; Academic Persistence; School Holding Power; Reputation; Institutional Characteristics; International Education; Marketing; Competition; Academic Support Services; Student Personnel Services
    • Subject Terms:
      Malaysia
    • Accession Number:
      10.18543/tjhe.2592
    • ISSN:
      2340-8170
      2386-3137
    • Abstract:
      It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertain the level of satisfaction experienced by international students attending private universities (PrUs) in the Klang Valley; (2) identify factors and present a model that measures their influence on the perceived value and satisfaction of international students; and (3) propose policy recommendations to key stakeholders. An empirical study was conducted using a quantitative research methodology via physical survey using structured questionnaires. A total of 502 surveys from international students were collected from twelve private universities in the Klang Valley. The partial least squares structural equation modelling technique was employed to assess the measurement and structural model in validating the study model. Based on the empirical findings, the external environment, image, academic and non-academic constructs positively influence perceived value, which affects satisfaction. Results also confirm that the post-behavioural intentions of satisfied international students are word-of-mouth recommendations and loyalty. The results provided new perspectives on attracting and retaining international students to study in Malaysia. Theoretical, policy and practical implications are discussed.
    • Abstract:
      As Provided
    • Publication Date:
      2024
    • Accession Number:
      EJ1428171