A Maturity Model for Content Strategy Development and Technical Communicator Leadership

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  • Author(s): Campbell, Kim Sydow (ORCID Campbell, Kim Sydow (ORCID 0000-0002-1066-9184); Swisher, Val
  • Language:
    English
  • Source:
    Journal of Technical Writing and Communication. Oct 2023 53(4):286-309.
  • Publication Date:
    2023
  • Document Type:
    Journal Articles
    Reports - Descriptive
  • Additional Information
    • Availability:
      SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: [email protected]; Web site: https://sagepub.com
    • Peer Reviewed:
      Y
    • Source:
      24
    • Education Level:
      Higher Education
      Postsecondary Education
    • Subject Terms:
      Marketing; School Business Relationship; Models; Leadership; Organizational Objectives; Higher Education
    • Accession Number:
      10.1177/00472816231171863
    • ISSN:
      0047-2816
      1541-3780
    • Abstract:
      While technical communication consultants and researchers agree that content strategy requires attention to both customer needs and business goals, we found no evidence that technical communication educators promote an accurate understanding of business goals among their content strategy students. Through industry-academia collaboration, we integrate two existing models, using content tactics within organizational characteristics that define the maturity level of an organization's content operations. Analyzing the current state of maturity for each characteristic highlights gaps that can define a content strategy with prioritized tactics and, ultimately, encourages the growth of technical communicator leadership and the empowerment of our profession.
    • Abstract:
      As Provided
    • Publication Date:
      2023
    • Accession Number:
      EJ1393868