What Makes a Media Entrepreneur? Factors Influencing Entrepreneurial Intention of Mass Communication Students

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  • Author(s): Buschow, Christopher; Laugemann, Rabea
  • Language:
    English
  • Source:
    Journalism and Mass Communication Educator. Sep 2020 75(3):321-334.
  • Publication Date:
    2020
  • Document Type:
    Journal Articles
    Reports - Research
  • Additional Information
    • Availability:
      SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: [email protected]; Web site: http://sagepub.com
    • Peer Reviewed:
      Y
    • Source:
      14
    • Education Level:
      Higher Education
      Postsecondary Education
    • Subject Terms:
      Mass Media; Journalism Education; Entrepreneurship; Self Employment; Intention; Innovation; Undergraduate Students; Young Adults; Personality Traits; Career Choice; Context Effect; Gender Differences; Foreign Countries
    • Subject Terms:
      Germany
    • Accession Number:
      10.1177/1077695820912146
    • ISSN:
      1077-6958
    • Abstract:
      Entrepreneurship and new venture creation are seen as important drivers of media industry's change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities (N = 720), this study identifies critical factors that explain the entrepreneurial intention of today's mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.
    • Abstract:
      As Provided
    • Publication Date:
      2020
    • Accession Number:
      EJ1268028