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Folly Beach Library
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Wando Mount Pleasant Library
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Village Library
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St. Paul's/Hollywood Library
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Otranto Road Library
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Mt. Pleasant Library
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Keith Summey North Charleston Library
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John's Island Library
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Hurd/St. Andrews Library
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Miss Jane's Building (Edisto Library Temporary Location)
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Dorchester Road Library
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Phone: (843) 552-6466
John L. Dart Library
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Phone: (843) 722-7550
Baxter-Patrick James Island
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Phone: (843) 795-6679
Main Library
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Phone: (843) 805-6930
Bees Ferry West Ashley Library
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Phone: (843) 805-6892
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Going to College without Going to Campus: A Case Study of Online Student Recruitment
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![loading](/sites/all/modules/hf_eds/images/loading.gif)
- Author(s): Ortagus, Justin C.; Tanner, Melvin J.
- Language:
English- Source:
Innovative Higher Education. Feb 2019 44(1):53-67.- Publication Date:
2019- Document Type:
Journal Articles
Reports - Research - Language:
- Additional Information
- Availability: Springer. Available from: Springer Nature. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail: [email protected]; Web site: https://link.springer.com/
- Peer Reviewed: Y
- Source: 15
- Education Level: Higher Education
Postsecondary Education - Subject Terms:
- Accession Number: 10.1007/s10755-018-9448-9
- ISSN: 0742-5627
- Abstract: Despite the financial benefits generally associated with expanding student enrollment through online education, many institutions may not know how to recruit online students. This case study drew upon interviews with 27 administrators from four public research universities in order to better understand how to recruit students for exclusively online degree programs. Findings revealed that administrators identify the characteristics and needs of prospective online students, outline which non-academic services can be outsourced to alleviate cost burdens, identify ways to leverage the institutional brand as indistinguishable from the individual online program, and prioritize personalized student interactions throughout the online student recruitment process.
- Abstract: As Provided
- Publication Date: 2019
- Accession Number: EJ1205275
- Availability:
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