Attracting and Retaining Adult Learners (ARAL). A Compilation of Selected Program Descriptions Taken from the 1980 ARAL Survey.

The American College Testing Program, P.O. Box 168, Iowa City, IA 52243 ($18.00 per copy; for orders of 6 copies or more, $13.50 each).

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260

Practitioners

Academic Advising; Academic Persistence; Adult Students; Ancillary School Services; Curriculum Development; Higher Education; Marketing; Prior Learning; Program Descriptions; Program Effectiveness; School Holding Power; School Orientation; School Schedules; School Surveys; Skill Development; Student Financial Aid; Student Recruitment

A catalog of 205 descriptions of college programs to recruit and retain adult learners is presented, based on a national survey, "Attracting and Retaining Adult Learners" (ARAL), conducted in 1980 by the American College Testing Program. In addition to a brief program description, each program form provides information on the type of program, the target group, the primary purpose, satisfaction with the success of program, the estimated effectiveness of the program, and the contact person's name and telephone number. Mean satisfaction and effectiveness rankings for program categories and for target groups are displayed by institutional type. A cross-reference index is arranged by target group categories. Program categories are: registration; admissions; curricular innovations; administrative structure; financial aid; counseling; course offerings; orientation; skill development; class scheduling; marketing; recruitment; outreach; student services; academic advising; program evaluation; funding; career planning; support; and placement. Target groups include: nontraditional adults; part-timers; employed persons; public school teachers/administrators; career changers; the unemployed; first-time students; reentry students; high risk students; and currently enrolled students. (SW)

1985

ED256260