Marketing Competencies: A Core Course of Study.

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  • Additional Information
    • Peer Reviewed:
      N
    • Source:
      39
    • Accession Number:
      VT-102-002
    • Subject Terms:
      Classification; Competency Based Education; Core Curriculum; Curriculum Design; Curriculum Evaluation; Distributive Education; Educational Objectives; Lesson Plans; Marketing; Task Analysis
    • Abstract:
      The document provides a systematic analysis of curriculum in marketing, focusing on the design and evaluation of a vocational course in the distributive education curriculum. The core course, entitled basic marketing, was selected because marketing competencies are essential to every distributive education student. The following areas are included: (1) taxonomy of marketing competencies; (2) educational objectives for marketing competencies; (3) an interview form to collect data on course objectives pertaining to the marketing competencies; (4) a categorization of objectives based on Yagi's Taxonomical System; (5) a matrix of marketing competencies to illustrate high school entry level occupational areas, marketing competencies, and objectives; (6) an instrument for task analysis; and (7) a set of six brief lesson plans. (Author/LJ)
    • Journal Code:
      RIEFEB1976
    • Publication Date:
      1976
    • Accession Number:
      ED112222
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